When it comes to achieving online success, there is no doubt that you need loyal customers who trust your offer. However, trust is not something you can automatically achieve like other aspects of website creation. You need to cultivate it through consistency and high-quality service provision that starts with a sleek website with a smooth, user-friendly interface and goes all the way to exceptional customer service. Nevertheless, you do not have to take the gradual route towards gaining credibility in the online world. There are several on-page website credibility builders for your customer you can employ to speed up the process.
Here’s a brief look at some of the popular options.
Offer your customers a clear guarantee
The easiest way to gain online credibility is through offering a clear guarantee to your customers. This is not a mere promise of giving customers their money back. Rather, it shows that you stand by your products and trust them to deliver the exact value claimed on the website. Customers will see businesses with clear quality guarantees as credible offers that have a reliable value.
Have testimonials that can be verified
You can use testimonials as on-page website credibility builders for your customers. However, do not just list cooked flamboyant testimonials and publish them on your pages. Rather, pick some of the best genuine testimonials from your previous customers. Make sure all testimonials you include on your site are verifiable, and prospect customers can reach out for more insights from the previous customers. A prospective customer will trust your business if they can verify the reviews and testimonials.
Join top business rating bureaus such as BBB
Joining credible institutions such as Better Business Bureaus (BBB) and local Chamber of Commerce can help your credibility within your niche. Such bureaus enforce a given set of standards and codes that all members must follow to remain listed in their sites. They also allow you to include their logo on your pages so your customers can see that you meet the best practices. Make sure you are a member since customers can verify if your membership is legit or not.
Use online live support
Live online support is one of the popular features associated with credible companies, and it gives you a competitive edge over businesses that have to rely on emails and phone calls that may not go through especially when dealing with customers residing abroad.
Live online support does not only improve communication with your customer, but it also gives them confidence that the service is legit and can be trusted.
There are various other on-page website credibility builders for your customers. Registering with certified companies, using certified third-party services like PayPal credit handling, listing your phone number and creating clear, unambiguous privacy and return policy will all work to your advantage. It is essential to make sure you have a professional build website to start with and make everything else sleek, convenient and user-friendly.