GOOGLE ANALYTICS – FLAWED AND MISLEADING?
As the resident SEO and SEM expert at WebSight Design, Inc., I am responsible for managing the search engine optimization efforts for all of our over 600 web sites. At WSD, our clients range from the smallest sole proprietors to Carlos Santana, Sammy Hagar, and the band Tool. The vast majority – over 90% of our clients, either can’t afford full-on SEO work, or don’t yet understand the importance of this aspect of business marketing strategy. As we continue to help educate our clients, at the very least, we provide basic SEO services – keyword research, proper “under-the-hood” and on-page content seeding, and more recently, providing sitemap.xml files (to help Google, Yahoo, and soon MSN to better index entire web sites). Continue reading Why Google Analytics (and all other similar solutions) is flawed