Adobe Flash and SEO – the latest marketing hype – don’t be fooled

So Adobe and Google have announced that Google is now crawling and Indexing Flash content.  You can read Vanessa Fox’s write up with details here at search engine land.  This is yet the latest attempt by Adobe to snow-job designers and developers.  Continue reading Adobe Flash and SEO – the latest marketing hype – don’t be fooled

8 Steps to optimize your blog for SEO

I previously wrote a blog post on my opinion of the Google AdWords Content network.  In that post last July, I made an unequivocal statement position that anyone managing a Google AdWords account should avoid the content network at all costs.  At the time, my experience managing client accounts with budgets upwards of a few hundred thousand dollars a year, showed that it was a waste of valuable client money… Continue reading 8 Steps to optimize your blog for SEO

Upside down mentality – why giving your site a fresh look can do more harm than good.

Having a web site redesigned from time to time can be a good thing.  Maybe your visitors will see a fresh look and think they should spend more time on the site.  Maybe you’ve come up with a way to better organize the flow of information, or make the site experience more intuitive to use. Continue reading Upside down mentality – why giving your site a fresh look can do more harm than good.

SEO FUNDAMENTALS LESSON 1 PAGE TITLES AND META TAGS

As people we manage the search engine optimization and search marketing initiatives for many clients, big and small. Quite often we inherit web sites built by someone else, and most of the time when that happens, I almost cringe at the keywords and page titles used. Too often someone didn’t understand the importance of properly selecting the best possible keywords or properly seeding page titles and meta tags for search optimization. Continue reading SEO FUNDAMENTALS LESSON 1 PAGE TITLES AND META TAGS